Who Really Controls the Brand?
Join Southern Nevada’s leading women marketers for an evening of engaging conversation, meaningful connections, and actionable insights as senior marketing executives discuss how today’s brands balance national strategy with local market success.
Featured Panelists :
Chad Brown
Chief Marketing Officer, Apex Hospitality
Leads enterprise marketing and brand strategy across Affinity Gaming, Xperience Restaurant Group, Pink Taco, and Mrs. Fields. A seasoned marketing executive with more than 25 years of experience, Chad previously held leadership roles with Virgin Hotels Las Vegas and MGM Resorts International.
Kimberly Bender
Vice President of Advertising, Full House Resorts
Oversees advertising strategy across Full House Resorts’ portfolio of casino properties. With more than 30 years of experience, Kimberly is an expert in media strategy, analytics, and integrated marketing, having previously led media and analytics teams at SK+G and OH Partners.
Lani Dorlack
Director of Restaurant Marketing, Port of Subs
Leads national field marketing initiatives supporting franchise growth and local market success. With more than 40 years experience, Lani specializes in translating corporate brand strategy into impactful local execution.
Moderated by Jess Guffey
Senior Vice President, Integrated Marketing, MassMedia
Leads integrated marketing strategy for regional and national brands, bringing expertise in brand development, cross-channel campaigns, and business growth for clients including the Arizona Lottery, Ford, Black & Decker, and Sherwin-Williams.
Discussion Topics
