LVWMC-final-gold
Local Roots. National Reach.
Expert Panel Discussion
SPONSORED BY
MassMedia Marketing + Advertising + PR logo
October 15, 2026 | 4 PM

The Collective
Las Vegas

Who Really Controls the Brand?

Join Southern Nevada’s leading women marketers for an evening of engaging conversation, meaningful connections, and actionable insights as senior marketing executives discuss how today’s brands balance national strategy with local market success.

 

Featured Panelists :

Chad Brown
Chief Marketing Officer, Affinity Interactive

Kimberly Bender
Vice President of Advertising, Full House Resorts

Lani Dorlack
Director of Restaurant Marketing, Port of Subs

Moderated by Jess Guffey
Senior Vice President, Integrated Marketing, MassMedia

 

Discussion Topics 

  • Brand consistency vs. local relevance 
  • Corporate strategy vs. market agility 
  • AI, personalization, and the future of local marketing 
  • Real-world successes, challenges, and lessons learned

 

Registration opens soon.





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LVWMC-final-gold
The Collective
2252 E Pama LN
Las Vegas, NV 89119

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